Saira Nisar first encountered makeup when she started her career as a beauty writer. Similar to other women, she started the journey with lipsticks and face powders.
Over the years, Saira’s interest in makeup continued to bloom, which led her to enrol on an intensive makeup course in London. After finishing her study, Saira established Beauty of Saira (BOS) and spent a year to find the perfect eyeshadow formula for her fellow go-getter women. In 2018, Saira launched the brand’s first product: The Beauty Pass – Around the World Palette.

For Saira, makeup is a powerful tool to boost women’s self-confidence, making them feel good about themselves. She also believes that high-quality makeup products can flawlessly enhance women’s best features. Hence, Beauty of Saira was born to empower women, allowing them to shine the light on others.